Job title
NFU Group Secretary
Reports to
County Adviser
Region
All Regions
Main purpose of the job
• To sell NFU membership and promote NFU Professional
Services and Benefits. Ensuring that the NFU has a high and
valued profile within the local group area, connecting in a
relevant way with farmers, growers, stakeholders and the
rural community at large.
Reporting Lines
• You will report into a County Adviser who will work with you
to maximise potential, providing ongoing guidance and
direction.
Responsibilities
• Achieving Membership Targets by selling and retaining NFU
membership categories and promoting the NFU’s range of
membership services and rewards, actively participating in
monthly review meetings.
• Provide guidance and direction to farming members to help
solve a wide variety of farm business queries.
• Manage the NFU profile within the local community,
championing British Farming by representing farmers and
related rural businesses.
• Develop and build strong relationships with your customers,
members and local influencers; become a figurehead in the
local community.
• Manage the requirement for meetings and events, to
engage farmers and to drive further networking.
• Build and share knowledge on NFU’s policies, priorities and
membership services, demonstrate this through being a
positive advocate of the NFU and agriculture.
• Maintain accurate membership and potential membership
records on the Customer Relationship Management system
• Manage expenses in line with the NFU expenses budget.
Person Specifications
Essential Skills/Attributes
Knowledge and expertise
• Awareness of and empathy for farming and aspects affecting the rural
community
Communication and Sales
• A flair for sales, with objection handling approach
• Networking and building long last relationships, making new contacts.
• Good communications both verbal and written
• Membership focused
• NFU Cymru the ability to communicate in Welsh language (role Specific)
Practical Skills
• Influencing and persuasion of members and external stakeholders
• Entrepreneurial minded.
• Planning and organisation skills, able to manage competing priorities
Decision making and problem solving
• Able to understand the route of problems and signpost to the right
support, influencing individuals in the process
• Able to manage problems that are often different in nature.
• Overcomes setbacks
Responsibility
• Associated Role: Comfortable with running own business, due to
intrinsically linked NFU Mutual role as an agent.
• Demonstrates leadership qualities
Personality
• High Drive and ambitious disposition
• Friendly and approachable, with a positive attitude
• Goal orientated, with a sense of urgency
• Resilient, working well under pressure
• Optimistic approach, naturally outgoing
Desirable Skills/Attributes
• Direct experience of faming related matters and rural matters
• Awareness and experience of grant/farm support applications.
NFU Cymru
• The ability to communicate in Welsh language
Competencies
Core Competencies
Understanding the NFU
Working Together
Personal Accountability
Communication
2 - Supporting
3 - Managing
3 – Managing
4 - Leading
Functional Competencies
Member Focus
Influencing and Persuasion
Problem Solving
Planning and organising
Representing the NFU
Networking
Flexibility
3 – Managing
3 - Managing
2 - Supporting
3 - Managing
2 - Supporting
3 -Managing
2 - Supporting
